LOS ANGELES, California (Hollywood Reporter)—The original "Star Wars" trilogy, one of the most-requested DVD episodic film franchises, is expected to be released as a four-disc DVD box set September 21.
A global rollout on DVD is expected within days of the domestic release, according to Lucasfilm Ltd. and 20th Century Fox Home Entertainment.
The trilogy, featuring the classic franchise films "Star Wars," "The Empire Strikes Back" and "Return of the Jedi," will be released on three DVD discs, with a fourth disc likely to hold a newly made documentary about the "Star Wars" franchise and never-before-seen footage, among several other bonus materials, said Jim Ward, Lucasfilm's VP of marketing and distribution and the DVD trilogy's executive producer.
"We are currently in the process of restoring and remastering all three titles for the DVD release, so we're still working on details of the marketing strategy," Ward said. "But I believe that it is safe to say that it will receive tremendous exposure across all media."
And of course they won't seek out the "tremendous exposure."
Not the Hollywood marketing machine. They never do that.