Apple Computer said Wednesday that about 5 million free songs have been given away through a Pepsi promotion, far fewer than the 100 million tracks that could have been redeemed.
An Apple representative said the music giveaway was probably the biggest ever of its kind but admitted that the company gave away fewer songs than it had intended.
"We had hoped the redemptions would have been higher," said Katie Cotton, Apple's vice president of worldwide corporate communications. Customers with winning bottle caps have until Friday to redeem their free music tracks.
Cotton noted that the yellow-capped bottles with the Apple song codes were late in reaching some key markets. However, Cotton said the promotion did introduce a lot of people to iTunes.
And not just because I prefer Coke products, although it certainly is true I would have participated in the promotion a bit more willingly—I should say "would have participated at all"—had Coke been the vendor of choice. And had they offered it with Diet Coke, because regular Coke is way too sweet for my taste.