“It’s different, so you’re different”—far and away the best! reason! ever! to do anything, in my experience.
Seattle Times: Coppola cans the cork for his bubbly Sofia Mini
WASHINGTON—Filmmaker Francis Ford Coppola, a California vintner by avocation, is making Americans an offer he hopes they won’t refuse: He’s asking them to drink his champagne out of cans.
The bubbly—named Sofia, after Coppola’s daughter—comes in individual servings of about 6 ounces. It’s offered in a raspberry-colored, plastic-lined can with a straw attached to the side, just like a juice box. It retails for $5 a can or $20 for a four-pack, which comes packaged in a hexagonal foil carton, also raspberry.
If taste is the point, Sofia may be a decent bargain. Craig Baker, a Washington, D.C., buyer of imported wines and someone who makes his living by his palate, rated canned Sofia second against four comparably priced bottled sparkling wines in a blind tasting organized this week by Knight Ridder Newspapers.
But taste is almost beside the point, according to bar managers, young women who choose Sofia and even Erle Martin, president of Niebaum-Coppola Winery, the filmmaker’s wine business.
“It’s a very cool presentation of a decent wine,” said Maria Elena Gutierrez, 28, sipping Sofia at Mie N Yu, a swanky Georgetown club full of handsome young people.
For them, it’s not just the wine that’s being presented, said Saeed Bennani, Mie N Yu’s beverage manager.
“You’re drinking champagne out of a can with a straw. It’s different. So you’re different,” Bennani said. “What’s in the can almost doesn’t matter.”
[continues at Seattle Times site]