I hate this type of bullshit marketing
Friday, July 02, 2010
Got home today, retrieved the mail.
Found this vaguely alarming-looking item:
I am a Consumer Reports subscriber, but online only. I prefer to keep the paper out of my house, and it’s easier to search for ratings and product info online than by rooting through old magazines.
One of those rip-off-the-edges types of things. So rip off I did, and I found this:
It doesn’t say what the benefits on my account are, so I went to the site and found....
It’s an offer to subscribe to the print magazine for a year, a buck an issue.
Seems skeezy for a consumer organization like Consumer Reports to resort to this type of marketing in an attempt to maintain or increase their print subscriber base.
But it’s nice they admonish me to recycle the notice, even as they’re asking me to contribute to paper waste by subscribing to their print magazine when I’m already an electronic subscriber.